How Avaaz is Using Technology to Revolutionize Activism

As the world is evolving, problems are also changing. Although—corruption, poverty, and conflicts have been part and parcel of humanity for ages, some problems such as climate change are new to the world. Many bodies have been formed to champion global activism on the many issues afflicting humanity, but none of those bodies is as widespread, influential, and innovative as Avaaz.

Avaaz was founded in 2007 by Res Publica, and it is based the US. The word “Avaaz” is Persian and it suits the organization because when transliterated it results in words, in many languages including English, that closely mean “voice” or “sound.” Indeed, Avaaz is the voice of millions of people from all walks of life.

Avaaz understands the power of technology in the 21st Century particularly the far-reaching nature of technology. Avaaz uses online petitions, videos, and email campaigns to reach many of its audience. The organization has a website, secure.avaaz.org, where people can access useful information about the organization. The most interesting feature of the site is the petition tool that people can use to initiate their petitions.

Avaaz carries out its campaigns in over 30 countries using over 17 languages. The many languages have increased the reception of the organization in different countries. Suggestions for campaigns come from Avaaz members, Avaaz specialists review the proposals before sending out tester emails to some Avaaz members. If the emails cater enough responses, Avaaz initiates the suggested campaign.

Avaaz has successful been involved in many global campaigns. Recently, the organization came in to challenge the acquisition of Sky by 21st Century Fox on the grounds that the owner of Fox, Rupert Murdoch, condones sexual harassment and racial discrimination. Avaaz has supported various progressive courses including calling for worldwide action on climate change, challenging Monsanto, and building global support for refugees.