Whitney Wolfe Makes Great Steps in her Life

Whitney Wolfe is the owner and Chief Executive Officer of Bumble Bizz which is a social media network used by most people for finding mates. Her main focus with this social media network is to bring a change to the existing uncouth behaviours of most social media users. She hopes that her company will embrace certain virtues and promote respect among its users while still promoting the free will of social interactions. This phenomenal woman holds a degree in International Studies from Sothern Methodist University.

Most of all, Whitney Wolfe has bigger dreams for her company. According to her she wants Bumble Bizz to do a lot more than just connecting people across the world. This is by improving on creating lifelong friendships, promoting healthy work relations and even building on love. She wants Bumble Bizz to be the initiator of the fundamental rules of life. Whitney Wolfe is positive that this new approach will keep people close enough to the point of impacting positively on the lives of its users.

Having the headquarters of the company in Central Austin, Whitney Wolfe is positive that Bumble Bizz will continue to shine the line that other companies need for them to promote professional networks and relationships. This will also be achievable due to the new invention of Bumble BFF. The platform allows people to improve on their interactions and build lifelong friendships. Bumble BFF has so far created countless interactions and Whitney Wolf hopes that her company will continue to rise and achieve its goals in the near future.

However, what most people can’t stop talking about is her extravagant wedding. Whitney Wolf tied the note with the love of her life, Michael Herd on the Amalfi Coast in the Southern part of Italy. This event happened early in September, 2017. The wedding was filled with different designs ranging from seats to the décor. Not forgetting variety of dresses that she wore on the four days that they celebrated their love. These dresses were designed by some of the world’s best wedding designers of all times.

The couple got the support and the love that they needed for their wedding to be a success from their most reliable friends and supporters. Now that Michael Herd is a restaurateur, the delicacies and the cuisines that were at the disposal of their guests are breath-taking. Finding the right mate and improving on doing the things that women are passionate about is everything they deeply desire.

Learn More: moneyinc.com/whitney-wolfe-10-things-didnt-know-ceo-bumble/

Secrets Fabletics is Applying to Be Competitive in Amazon’s Dominated

Amazon is currently taking 20% of the fashion e-commerce making it hard for any other upcoming fashion entrepreneur to make it. However, Kate Hudson’s, Fabletics is doing the unexpected, and for the last three years it has grown a $250 million business. Through understanding their customers, Fabletics offers aspiration brands. Additionally, they provide convenience through customer membership application which result is a competitive tool to win and retain customers.

 

Trending Competitive Measures

 

For a long time, brands have used quality and price of their goods and services as a way of staying relevant in the market. With changes in economics, these combinations are no longer efficient and do not guarantee you success. Instead, the modern customer is more attracted y other factors such as customer experience, gamification elements, brand recognition, last mile service, and exclusive design.

 

Fabletics, like Apple and Warby Parker, understands this and is applying these strategies and sure enough, the brand membership is paying off. They have managed opening new physical stores in addition to their previous sixteen, a move which helps them reach more customers.

 

According to Fabletics General Manager Greg Throgmartin, the membership model allows the company understand their customer needs and hence produce more personalized services. Additionally, they offer their products at half the price as their competitors.

 

Distinguishable Qualities of Fabletics Physical Stores

 

Reverse Showrooming Shopping

 

Many online markets are being “killed” by showrooming whereby clients browse products but later buy them in other stores at a cheaper price. Fabletics has reversed this whereby those who walk in their stores, 30-50 percent are already members and at least 25 percent convert once they get into the stores. Once a customer tries an item, it directly goes into their cart and bought from any of their stores.

 

Power of Online Data

 

Fabletics uses online local data to stock both their physical and online stores. Through studying the data, they are able to understand customer preferences and change in trends. Through this knowledge, their stores are stocked based on local membership preferences and social media sentiments.

 

Giving more Focus on Accessibility, People, and Culture

 

As Fabletics continue to expand to new areas, it is faced by challenges but through customer experience, consumer education, and balance of lifestyle, they are able to stand against their competitors. They give focus on providing quality products at an affordable price which is combined with employing a creative team, authentic spokesman, and an in-house media.

 

Fabletics Operation Method

 

Fabletics operates on a monthly membership subscription structure. By joining as a VIP member, you buy your first outfit for only $25 in addition to getting discounts on all la carte item you purchase. The real deal about applying for the membership is that you get a monthly curated outfits whereby you can buy 2-3 piece outfit for only $49-$59.

 

The company has high quality products which come at an affordable price. Once you sign up for membership, you chose which kind of workout you involve in and your preferred outfits ranging from shorts, capris, and tanks among others. To make shopping easy for you, the store will pick three outfits for you monthly and you can choose the one you desire.