Kate Hudson is certainly a woman of many talents and we’ve seen them on the screen, but her work with Fabletics is giving people a much better idea of what she’s all about and how she takes an idea from paper into reality. She decided to take on online retailers and she managed to win fair and square. The online giants have taken down so many brick and mortar stores over the years that it seems almost absurd to try to fight against them. Nonetheless, it seems that Hudson has developed the perfect strategy to do so and she continues to thrive with her store.
The most important thing to understand about Fabletics is how Hudson has managed to use the power of the crowd to get people to buy this athletic wear. Where as many other brands would rely on heavy commercial use, Hudson believes that the word of mouth spreads a message better than anybody else. This is why she has focused on trying to find ways to incorporate social media into the marketing of Fabletics. The result has been amazing profits for Fabletics and an entirely new way of engaging audiences around the world. People love what she’s done and this is only the beginning.
The power of the crowd is how this brand fights online giants that normally devour fashion retailers. When people hear from their friends, they’re far more likely to respond and they’re far more likely to choose the brand before them. It’s far more effective than some 30 second video on a streaming website or a banner could ever be. Fortunately, others see how effective this is and are also working to try to find ways to improve things for themselves. The power of the crowd is strong and it certainly bodes well for the future.
Right now, if you look at just about any other athletic wear competitor, you’ll find that they have a tendency to fall in a short amount of time. Fabletics has been around for years and it’s not going anywhere. People love what this brand has to offer and they want to see it prosper for themselves. Nobody has gotten as far as they have and none have stuck around this long. We’re seeing a revolution on our hands in just about everything you could expect. Kate Hudson is one of the best business leaders in ages and we can all see it for ourselves.